THE PROBLEM
Social media is eroding our
natural communication skills
Traditional social networks have implemented mechanics and features aimed to influence how we interact with each other. Social interactions on these platforms goes againts the “real world,” face-to-face social interactions, that we know is healthy.
The goal of communication technology was to allow communication instantaneously across large distances, without barriers to access. We have reached the point where we have achieved almost total efficiency on both of these fronts. As social networks have achieved mass adoption, they have been re-designed to achieve specific metrics related to attention, and to gather personal data for more effective advertising.