Matrix Exchange Ltd. Brand Identity
The first digital asset exchange approved by the UAE, the Matrix Exchange Ltd. is breaking ground. Allowing institutional investors to easily access digital assets, the brand identity needed a mark that would be synonymous with digital assets and investments.
THE CHALLENGE
Creating a brand identity that capitalizes on
it’s unique strengths
Matrix Exchange Ltd. is the first crypto exchange with a Financial Services Permission (FSP), to operate a regulated virtual asset Multilateral Trading Facility (MTF) from the Abu Dhabi Global Market.
Setting the pillars for a world renown asset exchange
Abu Dhabi
The capital of the United Arab Emirates, Abu Dhabi has become a global hub for finance and commerce. Featuring the world tallest high rises with modern takes on muslim architecture, Abu Dhabi looks towards the future while honoring their foundation and roots.
Digital Assets
Blockchain and crypto currencies are at the center of the financial revolution. As humanity continues to align with the progress of technology, it’s only a matter of time before the currencies of the world become entirely digital.
Exponential Growth
We are perhaps at the dawn of the largest transfer of wealth in human history. Businesses, goods / services, and all things under the sun are becoming digitalized, traditional wealth will soon follow suite.
Executing a consistent identity
Matrix Exchange Ltd. intends to expand into mobile formats and include print based assets. The goal was to create a consistent look and feel wherever the brand is likely to go.
